About the Contributor

Contributed by Richard Jones

• What Is Zero-Party Data, Why Should Marketers Care, and How Can You Collect It?

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Marketing Strategy

  In the new era of data privacy and more stringent privacy regulations, marketers need to turn away from third-party data. ...

• Consumer Trust and Privacy: The Marketer's Challenge

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing ...