About the Contributor

Contributed by Alon Tvina

• In-House vs. Agency: The Path to Boosting Your In-House Marketing Team

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  If you're considering rebuilding your in-house marketing team and reducing your reliance on outside agencies, these are your first steps ...

• Forget ROAS, It's All About ROMI Now

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  ROAS is a flawed metric. Here's how to figure out the true success of your marketing campaigns with ROMI.