About the Contributor

Contributed by R.J. Talyor

• Marketers and Retailers, Want to Survive the Holiday Season? Implement AI.

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Martech

  The entire retail industry is at a crossroads: store closures, CMO reshuffles, and competition from Amazon. But retailers still have ...

• 11 SMS Marketing Best-Practices for Better, Results-Driven Text Messaging Campaigns

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Today's consumers are mobile, on the go, sending and receiving messages of all types. The fundamental practices outlined in this ...

• Pushing One-to-One Marketing Beyond Email

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the ...

• Two Reasons Why SMS Should Be on Your Shortlist

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Should SMS be used for every marketing message? No, definitely not. Your company must consider whether or not your intended ...