Contributed by Litmus
- The Future of Email: Embrace These Three Hot Email Trends to Stay Ahead in 2020
Email is ubiquitous, valuable, and integrated into our lives and devices. But the email landscape isn't static: It shifts, even ...
- Three KPIs to Track the True Health of Your Email Marketing Efforts
Brands have near-universal visibility into email opens and clicks, and excellent visibility into bounces. But those metrics lack the depth ...
- Email Optimization and ROI: How to Get the Most From Every Email You Send
Sure, a few emails that don't perform optimally may not kill your marketing. But if there's a major snag—or an ...
- The Email Dream Team: How to Staff Up for Email Marketing Success
If you've ever worked in email marketing, you know that one of the biggest challenges email teams face is not ...
- Email Fail: Mistakes to Avoid When You're Sending a Big Campaign
It happens to all of us: the dreaded email fail. The kind of mistake that incites Twitter jeering and emails ...
- Five Challenges Standing in the Way of Email Marketing ROI
Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the ...
