Contributed by Salesforce Pardot
- How to Keep Your Best Customers Coming Back With Account-Based Marketing
In B2B marketing, customer relationships can span many purchase cycles and require long-term care and maintenance. ABM can help you ...
About the Contributor
Salesforce Pardot
Salesforce Pardot is smarter marketing automation on the world's #1 CRM. With Pardot, B2B marketers can find and nurture leads, close more deals, and maximize ROI. Pardot gives you the power to engage with quality leads at every stage in the cycle, so you'll never let a cold lead slip through the cracks. You'll be able to build intelligent nurture campaigns and smoothly pass leads between Marketing and Sales. And with Pardot's data analytics dashboards, you'll always know how your marketing impacts your business.
