Contributed by Ari Soffer
- Lead-Scoring Accuracy Checklist: How Do You Rate?
Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don't. ...
About the Contributor
Ari Soffer
Ari Soffer is senior content manager at Leadspace, a B2B customer data platform. He is a B2B marketer with a passion for storytelling, martech, and media. Ari is experienced in content strategy, creation, and messaging at B2B SaaS companies.
LinkedIn: Ari Soffer
