About the Contributor

Contributed by Chip Walker

• How B2B Brands Can Use Purpose to Win in the Marketplace

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Branding

  Public perception around purpose-driven brands is changing. Find out what top B2B brands are doing in lieu of catchy marketing ...

• Five Surefire Ways to Boost Your B2B Marketing Content's Readership

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  If you want your B2B marketing content to gain readers, the first thing you must do is think like a ...