About the Contributor

Contributed by Paul McCord

• How to Develop Client and Customer Trust

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  Selling is not so much about the features of our products or services—or even the benefits the customer receives. Rather, ...

• Three 'Secrets' to a Successful Networking Event

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  Attending networking events can be frustrating and ultimately a waste of time for many business owners and professionals. Here are ...

• Knowing Your Client's Connections Can Increase Your Referrals

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• The Underrated Power of the Press Release

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• The Underrated Power of the Press Release

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  Most midsize-to-large companies have long learned the value of the press release, but the vast majority of small companies haven't. ...

• Knowing Your Client's Connections Can Increase Your Referrals

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  One of the critical parts of generating a large number of quality referrals is, of course, getting quality referrals, as ...

• Turn Your Expertise Into a Road Show

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  Salespeople often overlook one of the most effective and quick ways to both establish themselves as experts in their field ...