Contributed by Luc Benyon
- Neuroscience and Marketing Storytelling: Context Is Everything [Video]
In this video, a neuroscientist explains how the brain responds to the various elements of storytelling: At various points in ...
- Context Is Everything: Language and Voice in Marketing Messaging [Video]
How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a ...
- Context Is Everything: Consumer Behavior [Video]
Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors ...
- Context Is Everything: Transmedia vs. Integrated Campaigns [Video]
Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges ...
- Context Is Everything: Disruption and Perceptual Vigilance [Video]
Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of ...
