About the Contributor

Contributed by Sophie Vu

• Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold ...

• CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Strategy

  Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical ...