Contributed by Orr Orenstein
- How to Heat Up Marketing Impact With Data-Driven Personas
When you're smarter about your audience's needs and behaviors, you can meet those needs more effectively. That's where a data-driven ...
About the Contributor
Orr Orenstein
Orr Orenstein is the COO of Aki Technologies, the moment-marketing science platform that connects brands to consumers during the most receptive and relevant moments. Prior to joining Aki, Orenstein served as the head of the Opera Mediaworks Innovation Lab, where he developed groundbreaking new advertising products for brand advertisers.
