About the Contributor

Contributed by Koen Pauwels

• Frenemies: The Battle of Rival Brand Fans on Social Media

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Customer Experience

  The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on ...

• Big Data Has Arrived, but Big Insights Have Not

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Everyone seems to be talking about Big Data these days, but how many marketers really understand its potential and limitations? ...