Contributed by Raoul Kübler
- Frenemies: The Battle of Rival Brand Fans on Social Media
The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on ...
About the Contributor
Raoul Kübler
Dr. Raoul V. Kübler is junior professor of marketing at the University of Münster, in Germany. His research focuses on user-generated content, social media, digital marketing, marketing ROI, and Big Data in general.
LinkedIn: Raoul Kübler
