About the Contributor

Contributed by Paul Bruemmer

• The Hidden Value in Search Listings

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  With paid search, you pay only for click-throughs to your site. Such accountability is a marketer's delight, but that's only ...

• Does Search Engine Marketing Increase Profits for B2B Marketers? (Part 2 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  In part one of this article, we talked about the uniqueness of B2B marketing and the dominant role of search ...

• Will Corporate America Discover Organic SEO?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Your average business Web site has come a long way since its brochure days. Savvy businesspeople have learned a lot ...

• Does Search Engine Marketing Increase Profits for B2B Marketers? (Part 1 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  It's always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the ...