Contributed by Justin Yopp
- Are Cognitive Biases Causing You to Make Bad Marketing Decisions?
Cognitive biases--thought traps--are the enemy of rational decisions. But rational decisions based on data are vital for marketing and business ...
About the Contributor
Justin Yopp
Justin Yopp is a revenue marketing strategist at The Pedowitz Group. He crafts business and marketing strategies for local and global businesses, with an emphasis on customer experience, demand generation, and marketing insights.
LinkedIn: Justin Yopp
Twitter: @j_yopp
