Peter Altschuler : MarketingProfs Author

About the Contributor

Peter Altschuler

Peter Altschuler runs Wordsworth & Company, where he helps clients make their products and services irresistible (and creates the desire to want them... a lot). Peter does that by analyzing marketing strategies, developing competitive and tactical plans, and creating print, online, and broadcast advertising, content, direct response programs, and related promotional activities.

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Contributed by Peter Altschuler

How Not to Give a Great Presentation
CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Demand Generation

Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time ...
Content Marketing: The New Name for a Well-Established Discipline
CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Content

The creation of targeted information—about companies, products, services, and more—has been around for generations. Collateral, sales aids, product literature, brand ...
The Business Podcast Primer: The Right Way to Do What Is So Often Wrong
CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. ...
A Tactical Approach to Marketing Strategy: A Marketer's Guide
CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical ...