Contributed by Nick Usborne
- Five Ways to Make Your Marketing Copy a Whole Lot More Engaging
Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these ...
- Five Top Tips on How to Write More-Effective PPC Ads
Contextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a ...
- MP Classic: Three Steps to Great Copy
In this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is ...
- Why It's Important to Write Transitions From One Web Page to the Next
Site visitors rarely want to view just one page on your site, except in the case of landing pages or ...
- Does Web 2.0 Make Copy and Content Less Important?
If your users generate content, what's the role of the professional web writer?Is an online copywriter or web writer any ...
- How to Write a Strong Sales Message and Still Achieve 'Risk Reversal'
There are two of the things you need to do with an effective sales page: You need to write a ...
- Why 'Best Buddy' Emails Work So Well. Sometimes.
Recently, we have been seeing more and more emails that take the "instant best buddy" approach: You sign up for ...
- The Five Most Important Words on your Web Site
This MarketingProfs Classic, originally published January 8, 2002, remains as relevant today as ever. As Nick Usborne writes, some words ...
- Where to Find Good Content for Your Online Newsletter
There are a number of rich places to find content for your newsletter. Some of it takes the form of ...
- Two Approaches to Writing Web Pages
There are two distinct ways to approach the writing of a Web page... at least, according to this author. Here they ...
- Four Ways That the Best Newsletters Are Like Blogs
It may seem strange to compare an e-newsletter with a blog. But it's not so strange at all, because it ...
- Creating Momentum: Guide Site Visitors Forward to the Next Page
All too often, Web pages, even homepages, provide readers with a variety of choices, but don't really provide a clear ...
- Six Ways to Keep Your Web Pages Simple and Increase Sales
Simplicity is probably the most important underlying factor when it comes to the performance of any Web page... whether your ...
- Six Ways to Keep Your Web Pages Simple and Increase Sales
Simplicity is probably the most important underlying factor when it comes to the performance of any Web page... whether your ...
- Four Critical Keys to Writing a Web Site Homepage
Writers face specific challenges when writing a home page. In fact, home pages can be tricky, simply because your page ...
- Four Critical Keys to Writing a Web Site Homepage
Writers face specific challenges when writing a home page. In fact, home pages can be tricky, simply because your page ...
- Is Your Web Site Old and Out of Touch?
A great many changes are taking place online right now. This is particularly true when you are trying to reach ...
- Copy and Content: Avoiding What's Familiar
Sometimes, copywriters and content writers write in clichés. They say things like, "Company X offers an integrated end-to-end solution." To a ...
- Newsletter Co-Registration and Other Partnerships
A couple of weeks ago I gave a short talk on building your newsletter lists with barter co-registration. Does it work? ...
- How to Beat the Competition With Your AdWords Campaigns
Nothing gets the adrenalin pumping quite like an AdWords campaign that delivers a strong ROI. Success brings a big grin ...
- How to Determine the Best Price for Your Product or Service
When you're setting the price for physical goods, particularly commodity goods, you may not have a great deal of flexibility. But ...
- The Compounding Effect of Micro-Gains in Marketing
Online marketing and sales functions are often divided up between different people, groups or even offices. While each individual works ...
- Web Page Testing and the Myth of Assumed Expertise
There are millions of Web pages online that represent the "best guesses" of the marketing and Web experts who created ...
