Contributed by Victor Blasco
- How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
- Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right
Each type of marketing video has attributes that make it better at some tasks than others. Whiteboard videos excel at ...
- Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them
Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's ...
- How to Make a Company-Story Video That Helps Your Business Shine
Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and ...
- Five Quick Video SEO Tips to Help More People Find Your Content
Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can ...
- Five Steps to Making an Excellent Explainer Video (Article 3 of 3)
Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. ...
- Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)
In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their ...
- How to Make Product Videos That Actually Drive Sales (Article 1 of 3)
Particularly when you're dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that ...
- How to Make an Effective Testimonial Video: A Step-by-Step Guide
Testimonial videos are ideal for the decision stage of the buyer's journey, when prospects are aware of and want to ...
- Nine Types of Video to Help You Close Sales
To get the most out of your video investment, here's how to create the right types of video for each ...
