Contributed by Soon Yu
- 'Don't Chase the New, Innovate the Old': Four Lessons From Nike
Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. ...
About the Contributor
Soon Yu
Soon Yu is the author of Iconic Advantage: Don't Chase the New, Innovate the Old, an international speaker on innovation and design, and an adjunct professor at Parsons School of Design.
Twitter: @SoonSpeaks
LinkedIn: Soon Yu
