About the Contributor

Contributed by Anja Skrba

• Nine Cringey Mistakes in Marketing Writing and Content

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Writing

  Creating content that engages readers isn't easy, especially today. In our haste to create fresh, useful content, we make mistakes. ...

• Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Content

  Having a content strategy in place is important, but it's not the only step to content success. Here are six ...

• Five Customer Habits to Keep in Mind When Creating Your Online Shop

  CONTENT TYPE: Article | ELEMENT: None | TOPIC: Demand Generation

  Your customers drive your business, so consider their habits when you're setting up your e-commerce site.