DataRobot : MarketingProfs Author

About the Contributor

DataRobot

DataRobot helps enterprises embrace artificial intelligence (AI). Invented by DataRobot, automated machine learning enables organizations to build predictive models that unlock value in data, making machine learning accessible to business analysts and allowing data scientists to accomplish more faster. With DataRobot, organizations become AI-driven, automating processes, optimizing outcomes, and extracting insights.

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Contributed by DataRobot

Measuring Marketing ROI on Google AdWords
CONTENT TYPE: Sponsored Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you ...
Improve Your Multichannel Marketing Attribution With Machine-Learning
CONTENT TYPE: Sponsored Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to ...