About the Contributor

Contributed by Rob Jensen

• Five Things to Do Now With Your Customer Advisory Board During the Pandemic

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  With the Coronavirus pandemic wreaking havoc on businesses around the world, companies may be unsure of what role their customer ...

• Six Tips for Ensuring Your Customer Advisory Board Doesn't Backfire

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, ...