About the Contributor

Contributed by Linda Emma

• 10 Ways Marketers Can Use AI to Improve Sales

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Artificial Intelligence

  AI won't replace marketers so much as eliminate time-sucking tasks that they don't like doing anyway—and that goes for all ...

• Four Human Writing Tips That Will Make Search Bots Smile

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  There may not exactly be a magic formula, but there are steps you can take to write for humans that ...

• Empathy Mapping for Marketing Content: What It Is and How to Do It Well

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  When writing for marketing, you need to connect with your audience. But first you have to understand who they are ...

• The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to ...