Contributed by Mitch McCasland
- Shopper Marketing vs. the Asteroid
In a genre of disaster movies, there's a dramatic moment when an asteroid is plummeting toward Earth. Amidst a flurry ...
- New Resolutions for Brand Managers
Even with January behind us, a brand manager is still full of the promise of the New Year. Sure, things ...
- Teen Marketing? Fo’ Shizzle Dizzle
Teens are the consumers of today and of the future. When a brand connects with a teen, it could tap ...
- Making Brands Relevant Online (Part 2)
A miraculous combination of events must occur for someone to visit a Web site. When it happens to yours, you have ...
- Marketing to Peacocks
We've identified what has become known in current marketing-speak as the "metrosexual."
- Making Brands Relevant Online (Part I)
When a brand goes online, what expectations do consumers have? What information is anticipated? Motivating?
- Your Web Site is Useless and Invisible
If your company has a Web site, Mitch has some news for you: He visited your Web site and it ...
- Something Not-So-Special in the Air
What's the key differentiator for airlines -- or most any other company? No, it's not price. Companies that have this ...
- Why CRM Wastes Customers’ Time
ome managers seek out and grab on to the latest business buzzword like a kid on a cupcake. Of late, ...
- The Seven Deadly Sins of Brands Online
Too often, Mitch feels shame for the web. It saddens him that an article can still be written today on ...
- The Rise and Fall of the McEmpire
e McEmpire is in turmoil, and McDonald’s management may now be witnessing the decline of its own empire.
- The Dignity of Discount
Want to bolster consumer confidence, increase purchases and foster loyalty? Retailers should provide consumers with the opportunity to practice frugality ...
- The Listening Brand
Many brands see advertising as an effort to draw attention to themselves and away from competitors. But the approach that ...
