About the Contributor

J.J. Kardwell

J.J. Kardwell is CEO and a co-founder of predictive marketing software and sales development solutions provider EverString. Named a top AI Influencer by IBM Watson and Network World, J.J. is a frequent speaker on ABM, AI, predictive marketing, B2B sales & marketing. Contact him at jj@everstring.com.

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Twitter: @jjkardwell

Contributed by J.J. Kardwell

Avoid These Four Marketing Budget-Planning Mistakes This Season
CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, ...

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