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Contributed by Mike Zavershnik

• B2B Demand Generation in the Age of Accountability, Measurability, and Automation

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Demand Generation

  Several factors have dramatically altered the landscape of B2B marketing in recent years, forcing marketing practitioners to rethink their tactics ...

• B2B Demand Generation in the Age of Accountability, Measurability, and Automation

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Demand Generation

  Several factors have dramatically altered the landscape of B2B marketing in recent years, forcing marketing practitioners to rethink their tactics ...