Contributed by Shira Abel
- How to Use Personalization to Shorten the B2B Sales Cycle
In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder ...
About the Contributor
Shira Abel
Shira Abel has 25+ years of experience leading strategic marketing campaigns, generating over $300 million in pipeline. She has worked with many scale-ups on their brand messaging to land enterprise clients, and she has helped drive change management at several enterprises.
