Contributed by Dan Brotzel
- Is There Such a Thing as a 'Brand Fail' Anymore?
When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased ...
About the Contributor
Dan Brotzel
Dan Brotzel is content director and a co-founder of Sticky Content, a UK-based marketing content and creative agency. In 2013, it was acquired by the Press Association, the UK's national press agency, and operates as an autonomous brand within the PA family of companies.
LinkedIn: Dan Brotzel
Twitter: @danbrotzel
