Contributed by Zaius
- Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand
It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, ...
- Are You an Empowered Marketer? Here's How You Can Be.
Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, ...
- Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal Customers
Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn ...
- Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces
What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, ...
- Omnichannel Study: Now's Your Chance to Get Ahead of the Competition for the Holidays
Most B2C marketers aren't capable of approaching omnichannel just yet, so it's a huge opportunity for your brand to stand ...
- Personalize Your Marketing With Deeper Customer Segmentation
Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only ...
- Your Customer's Second Purchase Is the Most Important
If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue ...
- Four Steps to Maximizing Customer Lifetime Value
If customer lifetime value is not your top marketing metric, or at least one of the top metrics, you're missing ...
- E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead
Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to ...
