About the Contributor

Contributed by Lesley Vos

• How to Create a B2B Marketing Podcast (And Why You Should)

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are ...

• Your B2B Website Power Page: Seven Must-Have Ingredients

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Websites

  Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page—the top-ranking ...

• Four Steps to Influencing Customers With a Smart UGC Campaign

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Customer Experience

  People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories ...