About the Contributor

Contributed by Shachar Orren

• Interactive Content and the Future of Live TV

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Fortnite's live performances and Netflix's new ventures are evidence that younger audiences' expectations of content are changing: They don't want ...

• Four Tips for Using Video Content in Social Media

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Social Media Marketing

  Video is ever changing—from '90s video clips on MTV to vanishing Snapchat Stories—and the platform that airs the content helps ...

• The Real Work on Your Content Begins After It's Published: Optimizing Performance

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Marketing Content

  Many components of content marketing are controllable and predictable. What isn't? Your audience's response. Here's what you can do when ...