Contributed by Bill Nissim

  • A Toolbox for Brand Assessment and Repositioning

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    To weather the current economic storm, companies must take a step back and assess their core business and brand for ...

  • SLQuery: The Next 'Google' of Second Life?

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Google's search engine is a widely used tool for locating information or items on the Internet. On any given search, ...

  • Virtual Worlds: The Next Realm in Advertising?

    CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

    What do Major League Baseball, Coca Cola, Well Forgo Bank, the W Hotel, and the American Cancer Society have in ...

  • The Branding Paradox

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    At the heart of branding resides a paradox. This article unravels that paradox and examines its intricacies.