Contributed by Mo Harake
- Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI
If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), ...
About the Contributor
Mo Harake
Mo Harake is managing director of digital marketing firm Stray Digital. For more on his approach to content marketing, e-commerce, and growth hacking, visit him at the Stray Digital blog.
LinkedIn: Mo Harake
