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Contributed by Steve Hartert

• The No-BS Formula for Customer Service That Doubles as Marketing

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three ...

• Five Ways to Gain Customer Insight: A Guide for Marketers

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as ...