Contributed by Alex Moscow
- The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories
Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer ...
About the Contributor
Alex Moscow
Alex Moscow is the owner of 9mm Public Relations, a boutique communications consultancy that helps B2B businesses build profile, pipeline, and profit. Check out its case study audit tool.
LinkedIn: Alex Moscow
