About the Contributor

Contributed by Ronald Dod

• B2B PPC Tactics: Six Ways to Bring in Higher-Quality Leads

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: SEO

  B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is ...

• How to Create High-Converting Descriptions for Your Product Pages

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  You've invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You've even ...

• Eight Simple SEO Mistakes Killing Your Content Marketing

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience ...

• Why SEO and PPC Are More Effective Together

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar ...