Contributed by Michael DiFrisco
- Brand Dracula: Four Branding Lessons From the Undead
Bela Lugosi's portrayal of the creepy count continues to inform all depictions of vampires on screen and in books. Because ...
- Pavlov's Dog, or How to Develop and Deliver a Consistent Brand Experience
When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's ...
- Five Ways to Fail at Attracting and Retaining Customers in 2009
Want to really impress your boss, your board, your employees, or your mom? Want to drive your customers to the ...
