Contributed by Matt Hertig
- Five Ways Marketing Analytics Is Broken (and How to Fix It)
Tired of spinning your wheels trying to see whether your marketing is working? The time and effort marketers spend on ...
About the Contributor
Matt Hertig
Matt Hertig is a passionate entrepreneur and co-creator of ChannelMix, a marketing analytics platform that delivers holistic, accurate insight into marketing performance and ROI. As CEO, Matt invests in his people as much as the technology behind the ChannelMix platform. He enjoys speaking about the future of marketing and analytics and the ways marketing leaders can demonstrate value beyond vanity metrics and KPIs.
