About the Contributor

Contributed by John Pucci

• Six Neuroscience Principles to Supercharge Your Marketing Campaigns

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Advertising & Promotions

  Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence ...

• Why TV Is the Most Effective Channel for Drive-to-Web Campaigns

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Brands should continue looking to the power and uniqueness of DRTV on-air efforts to educate customers quickly while pulling in ...