About the Contributor

Contributed by Nick Lockard

• Eight Steps for Running a Successful Addressable TV Campaign

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Advertising & Promotions

  Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly ...

• Six Reasons You Should Embrace Addressable TV

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The old methods of TV ad targeting and measurement need a serious upgrade. Enter addressable TV. It's the ability to ...