Contributed by Doreen Saxby
- Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success
Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How ...
About the Contributor
Doreen Saxby
Doreen Saxby is director of the Digital Interactions Lab at TouchCommerce (now part of Nuance Communications), a provider of omni-channel customer engagement solutions for market-leading brands. She consults on strategic launches with best-practices for the advancement of cross-device omni-channel UX, data usage, and automation.
LinkedIn: Doreen Saxby
