Kelle O'Neal : MarketingProfs Author

About the Contributor

Kelle O'Neal

Kelle O'Neal is founder and CEO of First San Francisco Partners, a boutique business advisory and enterprise information management (EIM) consultancy dedicated to helping companies harness their data to improve strategic decision making, reduce risk, create operational efficiencies, and fuel unprecedented business success.

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Contributed by Kelle O'Neal

What to Consider Before You Use Personally Identifiable Information
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Strict requirements exist regarding the use of personally identifiable information. But even when those rules are followed, marketing can cross ...