About the Contributor

Contributed by Erik Huberman

• Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that ...

• TV Ads Are Better Than Online Video Ads (and How to Build a Great One)

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Advertising & Promotions

  Is there a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding ...