About the Contributor

Contributed by Nick Worth

• Little Things Can Make or Break the Consumer Experience

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  By taking a granular look at how consumers interact with your brand, you can make the customer experience easier and ...

• What Relationship Marketers Can Learn From the Mittelstand Ethos

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner ...