Contributed by Mark Thomson

  • Brand Language: A 2020 Vision

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    One has only to scan news reports from the beginning and the end of the past decade to see how ...

  • The Power of a Good Brand Story

    CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

    Well into the age of the soundbite, we're still hard-pressed to summon the elusive 60-second description of what it is ...