Contributed by Tarah Speck
- How to Measure the Value of Your Content: Three Sets of Metrics
More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with ...
About the Contributor
Tarah Speck
Tarah Speck is the digital marketing manager for Kapost, where she develops Web strategy and interactive content to empower other B2B marketers to build and optimize best-in-class B2B customer experiences.
Twitter: @tarahspeck
LinkedIn: Tarah Speck
