About the Contributor

Contributed by Mat Zucker

• Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking ...

• Copywriting in the Content Era: A Guide for Writers Starting Out

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  Modern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created ...