About the Contributor

Contributed by Mark Organ

• Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. ...

• Five Components of Effective Sales and Marketing Communication

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Communications

  In today's sophisticated marketplace, overcoming communication obstacles is critical—especially early on in the sales process. It is increasingly obvious that ...