Contributed by John P. Kelly
- Five Ways Marketers (CMOs, Too) Can Master Data
Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is ...
About the Contributor
John P. Kelly
John P. Kelly leads predictive analytics at Berkeley Research Group, which works with marketing, sales, and operations leadership to harness the power of data science.
LinkedIn: John P. Kelly
