Contributed by Mark Brownlow
- Six Classic Mistakes Email Newsletters Make
A lot has changed in marketing since 2002, but some principles still hold true. This MarketingProfs Classic, originally published January ...
- Six Email Marketing Reminders
When you're in the campaign trenches and knee-deep in metrics reports, it's easy to lose sight of some broader issues ...
- Putting Personality Into Your E-newsletter
Your newsletter content should of course be timing, relevant and compelling. Give it an edge by injecting some personality ...
- First Impressions Count with Email Marketing
If you're going to get the an email relationship off on the right footing, then you need to be making ...
- Beyond Content: 8 Other Must-Haves For Your Email Newsletter
Content is still king. But what beyond content must be included to ensure success?
- Email Marketing Isn't Just About Email
The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor ...
- Are You an Email Marketing Miner or Manager?
What are YOU doing to preserve your long-term interests? Don't know? Answer these questions to find out.
- Are you Practicing Permission Marketing or Perdition Marketing?
Permission marketing takes on many forms. You need to know the differences and make sure you practice the right one.
- Ten Tasks for Tailoring Email Newsletter Content
Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that ...
- Six Classic Mistakes...Email Newsletters Make
In the rush to the virtual printing presses, marketers are making a lot of mistakes. Here are six you ...
